McDonalds Introduces RICE in India (Chennai)
McDonald’s, a very popular restaurant across the world for its burgers, wraps, nuggets & fries, has introduced –you won’t believe it but we actually ate it– RICE in India. OK, they’ve not yet launched it across India, but they have very much launched it in all their 16 outlets across Chennai.
It seems Chennai is the testing ground for this product. If it succeeds, they may launch rice in their other stores across India. Let’s hope it does.
Before you go all wide-eyed, you’ll have to know that glocalization is nothing new to McD. They have previously launched products like Kebab burger in Hyderabad, Potato wedges in Bengaluru, etc. Even rice is available in certain countries of South East Asia.
But launching rice in the capital of rice kingdom should be an interesting experience for them, I guess. For now, they have launched two flavours –
- Veggies & Cheese Rice (Rice topped with veggies like peas, carrot, American corn, zucchini tossed in cheese cream layered with herbs)
- Beans & Gravy Rice (Rice mixed with peas, carrots, chickpeas, kidney beans, tomato gravy with basil, garlic & pepper)
Both these rice varieties are available in Veg & Non-Veg options, priced at Rs. 119 & Rs. 139 respectively.
We ate the veg one, of course. Personally, my favorite is Beans & Gravy Rice. Actually, this is a bit spicy and combined with lemon juice it tastes great 🙂 If you like cheese more, you might like the first variety as well. Just make sure to mix it well before you eat as the veggies/cheese are on a separate layer on the top.
I wish rice was available at McDonald’s a few years back when I was staying alone in Bangalore. I would’ve been a regular customer. No worries, I guess I’ll be frequenting McD from now on – for the Beans & Gravy rice 🙂
McDonalds always change their menu to suit the local habit all the over world. I was pleasantly surprised to find they serve wine and beer in their Paris outlets. But not in USA.
Ok, so McD customers expect local delicacies to be introduced by the company.
Destination Infinity
So, the Mc is going regional, after all….. nice strategy, indeed! While this is a surprise, I suppose it aligns well with their strategic direction to blend with a cultural identity.
I too think this is a nice strategy. I, for one, will frequent McD just for their rice. So I think they’ll get more footfalls.
Destination Infinity
Can I expect them to introduce lemon rice, tomato rice and tamarind rice to tickle the palates of South Indians? Only the price should be competitive.
I suggested curd rice and pickle too, let’s wait and see 😀
Destination Infinity
You don’t even have to be a major shareholder. Even if you own 15% of McDonalds share, they will introduce whatever you want including Vathal Kuzhambu and Sutta Appalam. (If 15% of their shares are sold in a day that will be big jolt for that company’s share value.)
Out of curiosity, just checked today’s stock market. 15% of McDonalds share comes to about $18.8 Billion.
LOL, I guess I may not be able to even figure out how many zeroes that 18.8 Billion is made up of 😛
Destination Infinity
McDonalds and Rice?! Haha. Interesting menu. Sounds somewhat like Mexican food to me. Need to try it when I am in India next time.
Right now in Chennai, but I guess it’ll be available in other places very soon.
Destination Infinity
i checked, it was a tasty but something could be more better if allow some vegis on this.