Cycle brand, popular for Cycle Plus Agarbatti, recently introduced pooja products for the Tamil Nadu market – among others. They held a press meet event at Hyatt Regency, Chennai on Oct. 26, 2018. As they invited a few bloggers, we too went there.
Right on their logo, they mention ‘Since 1948’. So this family run business has been going strong and retaining the top positions for agarbatti sales consistently across India for over three generations. Besides, they also sell their agarbattis and other products in 65 countries now.
Since TN is an important market for them, they had arranged a separate press meet in Chennai. Mr. Arjun Ranga, the grandson of the founder and the current CEO addressed us and told us what makes Cycle brand special.
What came as an unexpected surprise for us was the other chief guest who came for the product release event. It was none other than the famous South Indian movie star – Ramesh Aravind. He has acted in Tamil films like Keladi Kanmani, Duet, Sathi Leelavathi, Panchathandiram, among others.
Seizing the opportunity we took a selfie with him 🙂 You can see that selfie in the below embedded highlights video of the event, made by me.
Here are the three new pooja products introduced by Cycle brand during the event –
Om Shanti Pooja Oil
- A blend of 5 oils: Coconut, Rice Bran, Sesame (Til), Castor, and Mahua
- Available in two different fragrances – Jasmine and Parijata
- An everyday pooja essential
- Safe to be used on the skin
Om Shanti Cow Ghee Diya
- Ready made easy-to-use diya
- Produced using cow ghee from certified suppliers
- The product has an enchanting natural jasmine fragrance
- Residue free burning
You’ll be able to see all these products in the above video.