Marketing Idea for a New Restaurant
A new restaurant opened in our locality, maybe 1 K.M. from our house. This restaurant is a part of a big chain of restaurants, and this group is quite big.
The restaurant was very spacious and had more seating than other similar restaurants in the area. So I was wondering how they would promote their offerings, especially when similar restaurants were available nearby.
One fine day, I found a big board – Mini Tiffin at Rs. 40. This included five tiffin items, each of which would cost Rs. 40 at a similar restaurant. And a mini-tiffin like this would cost around Rs. 80-120 in nearby restaurants.
The only catch was that it would be available only from 7 A.M. in the morning to 9 A.M. So, attracted by the offer, one fine day, crossing a few other familiar restaurants on the way, we went to this restaurant to try.
The mini-tiffin was good. They didn’t cut any quality or quantity to match the reduced price. Satisfied, we ordered two teas after finishing. One tea costs Rs. 35, the price of which is as much as the mini-tiffin – so this was another catch!
Since we could pay Rs. 75 for a mini-tiffin of this quality, we didn’t mind. And we kept going, like once in a week or so. Then we started buying chat, juice, and then during a festival, we also started buying sweets. All this, we were buying at other restaurants earlier.
Now, looks like, even if they remove that Rs. 40 mini-tiffin offer, we will continue to go and eat there out of sheer habit!
Don’t you think this is a good marketing technique?
Destination Infinity
The place sounds good.
They got new customers 🙂
Ya, they got new customers in us alright 🙂
Destination Infinity
What is the price of tea in other similar restaurants? If they also charge Rs.35 then there is no “catch”. Just a promotion for their restaurant.
Similar restaurants charge even more. Ya, this 40 rupee thing seems to be a promotion for their restaurant, an effective one at that!
Destination Infinity
Mini-tiffin, tiffin combo or tiffin thali are a concept invented by Rajaji. It feels so good that many restaurants are getting benefit with his idea.
Interesting post.
Oh, is it.. it’s a good idea for sure 🙂
Destination Infinity