When I was very young, we went to a small town (maybe village) called Tada. Its near Chennai – you might have heard of Tada Falls. I went alone to buy something in the nearby small shop and I noticed a boy buying a particular chocolate. Another boy came by and he also bought the same one. And then another. I was curious, and I asked the shop owner why everyone was buying that particular chocolate, when there were so many varieties available in the shop. Our conversation went something like this:
“Actually, these chocolates are special. They cost 25 paise and they are one of the costlier chocolates available” (Back then, the prices were like that. I still remember eating horlicks chocolate for 5 paise, a couple of years later. They were awesome!!)
“Then why they still buy it?”
“That’s because, some of the chocolates contain money inside them. Some might have 5 paise, 10 paise or even 25 paise”
“Can’t you identify the coin by seeing the chocolate?”
“Impossible. Try one”
I tried, and that chocolate did not have any coin inside! Its kept inside the chocolate – if you break the chocolate, you might find it inside.
“See, you took the biggest one, thinking that there should be a coin in one of them. Most of the people do that, and that’s why there is no coin in the biggest ones”
“So, the medium sized or the smaller ones have the coins?”
“Not all, but some of them have. In fact, even I cannot say which ones do and which ones don’t. But some kids are very smart. They somehow know which ones have the coins! But even they are not able to find out correctly all the time”
“You are joking right. I think none of the chocolates have coins in them!”
“No, you cannot do business that way. And besides, you cannot cheat the kids. Only if at least one kid per class gets the coin and tells everyone else, they will keep buying them, thats the only way to sustain their interest. At least one in ten chocolates have the full 25 paise in them. At least two more have other coins of lesser value”
Back then, I thought that was a cool marketing trick! Somehow, I still think so 🙂
And trust me, we adults fare much worse when it comes to falling for marketing tricks. For example, toothpaste cannot contain calcium! Even if it contains calcium, its quite useless. Calcium goes to the tooth from the food. Always. But we were made to believe otherwise because of marketing – advertisers who have no scientific inclinations to verify, like us! And yes, vitamins are useless if they are contained in your shampoo!! 🙂
Destination InfinityI am Rajesh K, the author of this blog. While this blog is my hobby, I am a Freelance Video Editor by Profession. If you want to make Videos for Business or Special Occasions, do visit my other website WOWSUPER.NET to see the portfolio and get in touch.