I don’t understand why a Rajnikanth movie – Kaala or anything else for that matter, need any marketing/ads?
Doesn’t everyone in Tamil Nadu or every Tamil-speaking person in the world know about the movie release already?
Creative marketing efforts like Twitter launching an emoji that appears when you type #Kaala are interesting.
But I wonder why this movie needs ads on TV/Net?
Maybe the creators could have done something about the actual issue: Improving the availability of tickets during the first few days of the movie release. Rajni may have tried, but his efforts don’t seem to be sufficient 😉
PS: I am in no hurry to watch this movie now. Maybe I’ll see it after a couple of weeks, if the movie gets positive reviews from a few of my “tough critic-minded” Facebook friends who don’t give in easily to hype 🙂 Are you gonna watch it anytime soon?